The Canon G10 is here! This new iteration to Canon’s mid-range cameras sports a 5x optical zoom and 14.7 megapixels.

It is priced at $500 at Canon USA’s website. Since the G9 is still being sold here in the Philippines for around 30 grand, we are estimating the G10 will be sold at around 35 thousand bucks. So much for being midrange, just cough up a little more money and you could get a decent digital SLR.

To make these piece of a gadget water and sand-proof, Canon separately offers a waterproof casing for the G10.